What HitTheDrop does
HitTheDrop is a private, application-only UK reselling network built around operator-run services. Rather than selling you software to learn, their team runs the bots, proxies and accounts and you use the output. Four services sit under it: automated checkout, account generation, raffle entry and proxies.
Automated checkout (ACO)
Operator-run checkout across 40 or more UK sites. You tell them what you want, they run it, and you pay a percentage of the projected profit margin, quoted to you before you commit. If nothing secures, nothing is charged.
Worth understanding how that pricing behaves in practice. The fee is calculated against projected profit, so the projection matters as much as the fee percentage does. Work out your own landed cost and realistic exit before accepting a quote, and remember the fee sits alongside postage, platform fees and any import costs rather than replacing them.
Account generation
Bulk account creation across four platforms: Outlook email addresses, invite-ready Amazon accounts, Pokemon Center logins and SNKRS-ready Nike accounts. Priced per unit on a tiered basis and tested before delivery.
This is the part of a botting setup that takes longest to build yourself, particularly on sites where account age and history affect whether an order sticks.
Raffle entry
Hosted profiles for Nike SNKRS and EQL with unlimited entries, submitted from masked IPs. Charged as a flat monthly fee per profile, with no per-entry cost and no fee on a win.
Raffles are a volume game, so the economics come down to how many entries you can sustain against the monthly cost.
Proxies
Residential, ISP and datacenter proxies through their own proxy dashboard, sold in Foundation and Scale packages.
Who this suits
Running your own setup means software, proxies, a server and learning each retailer's quirks. That is worth doing if you intend to run drops regularly. If you want two of something on a Friday night, or a drop lands at a time you cannot be at a machine, an operator-run service does the same job without the infrastructure.
It also works as a way to test whether a category is worth committing to before you buy into your own setup.
Getting in
The server is application-only and applications are reviewed in batches. Being referred by an existing member skips the queue.
How this works alongside ResellRadar
ResellRadar produces the drop research. HitTheDrop runs checkouts on some of those drops for members who want them. The analysis, and the decision on whether a drop is worth entering at all, stays with us.
Read the full writeup before taking a slot on anything, including the case against. A checkout service secures stock, it does not tell you whether the stock was worth securing.